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Today you can reach out to millions of your customer base in a fraction of second by way of bulk SMS via your internet connected computer.
Bulk SMS is simply the fastest, instant and cost-efficient way to reach the masses. You can market your brand, product and even your services via Bulk SMS Marketing.
Cutting down marketing expenditure during economic downturn, BULK SMS marketing is a cost effective way to achieve your objectives and increase sales.
Your business still needs to maintain its visibility, brand awareness and customer loyalty.
Studies have shown that the average SMS marketing campaign yields approx 0.01 - 2% response. That may not sound like much, but 0.1% response from 10 lakh bulk SMS is approx. a thousand new customers! How would that help your business?
| Within minutes your sales phones will begin to ring with profit generating sales! |
You need to choose the right Direct Marketing agency to handle your campaign. With every SMS campaign, be sure to double check with the agency on the detailed reporting. The report reveals the response rate.
Mobile campaign provides you more features and services, such as:
- Mobile Coupons to convert special offers into purchases
You no longer need to offer physical offer coupons. Now your esteemed customers can relax at home to enjoy various promotions and offer you have in store for them. You can bulk sms coupon code for your offer and your customers just have to produce the sms code during purchase.
Incase of multiple interactions with your customers over various offers, you can generate short codes for enabling customers to directly interact with you and almost instantly. Short codes are generally used to generate subscriptions
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| SMS - A Marketing Tool |
SMS is increasingly becoming a source of getting in touch with customers.
Communication with your clients is essential for relationship building and sales.
Organizations choose SMS to easily update their customers on changes, promotions, new product updates, contest and more.
Studies have shown that every second urban Indian acknowledged receiving marketing/promotional SMS on their phone in quarter ending May 2009.
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| SMS Marketing in India Usage |
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In Urban India, SMS service for entertainment products such as movies and music has been as much as 36% while services for Health, Food service and Travel has been 35%, 18% and 21% respectively.
1 in 3 of Urban Indians who receive a marketing/promotional SMS take some action while 2 out 3 deleted or ignore the message completely.
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| Efficiency of SMS as a Marketing Tool |
| 11% of Urban Indians who receive promotional sms have indicated they made purchase on basis of SMS information. At least 13% of recipients have agreed on forwarding the promotional SMS to their friends and family. Facts show that females are more likely to enquire further on the promotional sms by walking into the stores or calling up customer care while males are involved when it comes to using the discount offered in SMS.
The Age factor 35 to 44 year olds are most likely to purchase a product(s) and/or service(s) based on information received via SMS.
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| SMS as an Advertising medium |
| SMS is so widely used in India that it's now becoming a medium for advertising as well. Many companies are using this powerful medium to advertise their offerings. 8% of the urban Indians, approx 22 million have seen an ad in a SMS they have received, while 65% of those who have seen have also read the advertisement message. Such high level of awareness indicates the importance of this medium for advertising. |
| SMS: Contests |
| SMS is also widely used to get people involved in contests for products / services/games etc. 26% of urban Indians have participated in a SMS contest with males participating more compared to females. |
| SMS: Miscellaneous Uses |
| SMS service has been widely used to get reminders for upcoming bill payments or for banking.
SMS services have been majorly used for election campaigns by various political parties. SMS is used as Value Added Service by various sectors.
SMS usage continues to grow every year with more and more new innovative ways of utilizing its potential coming to the forefront.
Indians are using SMS as an extension of their lives more and more every year.
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Steps for a Powerful Mobile Campaign:
- Choose the target audience industry wise / Mobile carrier for the campaign
- Select city wise database with gender classification
- Incase of more than one offer to promote, divide the campaign into various stages
- Design a attractive and crisp message about your offer / information.
- Remember to add a contact number incase you wish the customer to enquire.
- Execute the campaign and demand for detailed report.
- Evaluate the response on daily basis and campaign basis to check which worked the best.
- Ask your agency for campaign analysis to evaluate the responses.
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