| Database |
Traditional
databases are organized by fields, records,
and files. A field is a single piece of information;
a record is one complete set of fields; and a file is a collection
of records. The mailing list (Database) is a key component in
any direct marketing campaign.
You should not compromise your marketing efforts by cutting
corners on the purchase of your mailing lists.
A credible mailing list company should offer more than the
desired counts of preferred list considering the non connects
ratio.
i.e: Incase the connectivity is significantly low, for every
bounced name or non-connect, your vendor should give you a
fair replacement.
|
| Product
Study to determine your Target Audience |
Who needs my products?
Target households or Businesses?
Will my product benefit the consumer? & How?
Demographic and Geographical market study
National or Local Target
Need to further narrow down to specific local region
|
| Pre-Purchase
tips for Mailing Lists |
You Buy Customers and not the Mailing Lists
However direct mail marketing and email marketing has much in
common, the main benefit of email marketing is speed and automation.
For Direct Mail marketing you purchase much more than just a
mailing list.... you purchase customers.
When you gain a new customer you not only build a relationship
with them but can also make multiple offers / sales to them
in future. It is a fact that once someone buys something from
you, they are very likely to buy something from you again.
So, before purchasing mailing lists, remember the following
to ensure your success.
Who Are You Mailing To?
The key is targeted leads - especially when you do your email
marketing campaign you want to do it with highly targeted and
qualified leads. This will greatly increase your chances of
success. It's also important to check on how old the lists are
and when was it last validated.
Question: With your first Venture Do you wish to Make Money
Or Create Visibility?
Do not look for immediate R.O.I (return on investment).
Building a good relationship with the customer for rest of
your life does matter the most and this is only by winning
loyalty.
To maximize your R.O.I, It is vitally important to test your
campaigns. Start with small campaigns and test various things
until you get something that really works. Then, just scale
it up, your profit will scale up along.
Using Direct mailer should be part of every serious marketer's
campaign. Getting email read is becoming harder and harder.
However a Direct Mailer with a catchy headline or handwritten
address on the envelope of a direct mail letter will get read.
If your offer is effective, you should be able to profitably
sponsor new members and enroll customers with the proper direct
mail mailing list.
|
| Tips
to choose a database |
1.
Reliability.
2. Price/ Performance.
3. Scalability
4. Total cost of ownership.
5. Vendor's customer service and support.
6. Vendor reputation
Databases come in all sizes and levels of complexity |
| Choosing
a Database Platform |
In order to choose the right database - or any application - for your business, you need to follow a
two-step process. First, establish your general criteria or needs.
You must understand what you want the database to do before you review the available options.
Too many companies choose their database platform based on the current expertise and familiarity of the
staff, instead of carefully considering the company's actual business needs.
A list Owner is a typical vendor who not only provides data
but also recommends lists for you. Check for the existing client
list and understand their expertise in direct marketing programs.
An experienced list Owner:
helps you find new lists
helps you find new lists
identifies profitable segments on unlikely lists
helps you create a matrix for testing your mailing against other lists
negotiates the best prices for you with the list owner
recommends other media (such as email) to consider testing
helps you evaluate your response rates, gift income and other results
Finally….Tell your vendor the following
a. the selects you want, if any*
b. how many counts you want to order
c. when you wish to execute the campaign
d. Medium to manage the responses |
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“YOU ARE WHAT YOU EAT”
IT’S RELEVANCE TO DIABETICS
- by Madhuri Ruia |
 |
Diabetes is caused because of excessive glucose in the blood and its ineffective utilization. The pancreas provides insulin, which helps in the internalization of glucose, in most of the body’s cells, especially those of the muscles, liver and fat. Read More ... |
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