Customer Relationship Management (CRM)

The generally accepted purpose of Customer Relationship Management (CRM) is to enable organizations to better serve its customers through the introduction of reliable processes and procedures for interacting with those customers.

The term CRM is used to describe either the software or the whole business strategy oriented on customer needs. The second one is the description which is correct. The main misconception of CRM is that it is only software, instead of whole business strategy.

Major areas of CRM focus on service automated processes, personal information gathering and processing, and self-service. It attempts to integrate and automate the various customer serving processes within a company.

CRM has now become to be only associated with Call Centers. We differ. In that we believe the basic premise of CRM is getting and retaining customers. By making him feel important. Experienced industry sources say that just 5% retention rate can zoom the profit by 100%.