Response data includes:-
The information given by the customers during their response which are
the simple facts about where they live and who they are.
The fact, which they have given a particular response to the particular
What does this data tell?
What products do your customer buy, when they buy, and what they have
not bought, what they will buy in future and when they will buy it?
What types of promotions they responded and what promotions they would
respond to in future?
Market segmentation is done on four bases:
This includes Age, Occupation, Marital Status, Income, etc.
This includes Young + No kids, with kids (by age), Old + No Kids, etc.
This includes survey vs. observation purchase response etc.
This includes interests, attitudes, psychographics etc.